Bobby Lashley Academy™
Build the discipline.
Learn the business.
Create the legacy.
Decades of competing, training, serving and rebuilding — turned into a curriculum you can actually execute. No theory. Assignments, frameworks, and a 30-day plan.
Entry Video
Homepage Opening Video — Expanded Version
The opening film for the homepage — the whole ecosystem in 5–6 min: mindset, brand, business, money and ownership, guests, programs, events, tools and community.
“Most people know me as Bobby Lashley the athlete. That is only one side of who I am.”
Est. runtime
8:53
Word count
1173
Sections
12
Shoot notes
- — Landscape 16:9, seated or standing at the office desk — this is the anchor film for the homepage.
- — One wardrobe, one location. Break at each section card so pickups can be cut in cleanly.
- — Slow down on the six principles and on the closing three lines — let them land.
- — End card is a graphic, not read on camera. Only the last spoken line is 'I'll see you inside.'
End screen
BOBBY LASHLEY ACADEMY™
Courses • Bobby AI™ • Business OS™ • Coaching • Entrepreneur Programs • Athlete Programs • Special Guests • Annual Events • Community • Investment Education & Opportunities
JOIN THE WAITLIST
Production
Est. runtime
8:53
Word count
1173
Location
Not set
Target 6 min · runs long by 205s at 132 wpm
Recording status
Launch Series
The 60-Second Entry Video + 20 Announcement Scripts
Lead with the one-minute introduction to the Academy, then run twenty 30–45 second teleprompter scripts filmed at the house, in the gym, and in the car.
House
Office and kitchen island setups
Gym
Mid-set, sweat on, real energy
Car
Parked, phone on the dash
The Curriculum
Champion Mindset™
Discipline, standards, and the mental foundation everything else is built on.
10 videos planned
Build Your Brand™
Turn your reputation into a strategy: positioning, story, audience, authority, content and a 30-day execution plan.
12 videos planned
Learn the Business™
Offers, ownership, revenue and the operating side of building something real.
12 videos planned
Create the Legacy™
Long-term thinking, investing, mentorship and what your name means after you.
8 videos planned
Train Like a Champion™
Physical standards, recovery, longevity and training the way pros actually train.
10 videos planned
Deals, Money & Ownership™
Contracts, negotiation, equity, sponsorships and keeping what you earn.
10 videos planned
Media & Public Presence™
Interviews, cameras, press, crisis moments and speaking with authority.
8 videos planned