Foundation & Positioning · Resource 01
Personal Brand Audit™
Evaluate how your brand is currently perceived and identify the biggest gaps between your current reputation and future positioning.
PurposeEstablish an honest baseline before you build anything new.
Worksheet · 15 min · Not started
Rate where you are today
Score each statement 1–10. Answer as your audience would, not as you hope.
01I know what I want to be known for.
–02My audience understands what I do.
–03My online presence communicates credibility.
–04My profiles are consistent.
–05My content reinforces my positioning.
–06I regularly demonstrate expertise.
–07I have visible proof of my experience and results.
–08My brand attracts the opportunities I want.
–09My message is easy to explain.
–10My visual presentation matches my positioning.
–Brand clarity score
0%
0/3 answered
Credibility score
0%
0/2 answered
Visibility score
0%
0/2 answered
Consistency score
0%
0/2 answered
Authority score
0%
0/1 answered
Overall brand score
0/100
“Your reputation is already speaking for you. The audit tells you what it is saying.”
Reflection
Be specific. Vague weaknesses cannot be fixed.
My next 3 moves
Three actions you can start inside seven days.
AI Coach
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