Foundation & Positioning · Resource 02

Brand Positioning Canvas™

One page that fixes who you are, who you serve, what you solve and what you refuse to be known for.

Canvas · 20 min · Not started

The canvas

Who I am

My experience

My expertise

My primary audience

The problem I help solve

The result I help create

What makes my perspective different

My proof

What I want to be known for

What I do NOT want to be known for

The opportunities I want my brand to create

My positioning in one sentence

If you cannot say it in one sentence, it is not positioning yet — it is a description.

My positioning statement

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