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Foundation & Positioning · Resource 03
Audience Profile Worksheet™
Define exactly who you are speaking to, what they want and why they would trust you over anyone else.
Worksheet · 20 min · Not started
The basics
Primary audience
Age range
Location
Occupation
Career stage
Income / business stage (if relevant)
What actually drives them
What do they want?
What frustrates them?
What are they afraid of?
What are they trying to become?
What have they already tried?
What are their objections?
Who influences them?
Where do they spend time online?
What language do they use?
Why would they follow me?
Why would they trust me?
Why might they eventually buy from me?
The short lists
Top 5 problems
Top 5 aspirations
Top 10 questions they ask
My primary audience statement
In one sentence
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