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Personal Brand Audit™
Evaluate how your brand is currently perceived and identify the biggest gaps between your current reputation and future positioning.
Worksheet15 min
Module 2 · Build Your Brand™
Build Your Brand™
Resource Vault
Build the strategy. Create the assets. Execute the brand.
These resources are designed to turn the Build Your Brand™ lessons into action. Complete the worksheets, build your positioning, create your messaging, plan your content, establish authority, optimize your profiles, and leave with a complete personal brand strategy.
Resource completion
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0 / 28 resources completed
Foundation & Positioning
0 / 7
Decide what you are building before you build it.
Messaging & Bios
0 / 2
Say it the same way everywhere you show up.
Content Engine
0 / 6
A system you can run every week without guessing.
Authority & Opportunities
0 / 7
Turn credibility into rooms, stages and invitations.
Platform Optimization
0 / 4
Make every profile prove the same thing.
Tracking & Growth
0 / 2
Measure the work. Keep what earns.
01Foundation & Positioning
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Brand Positioning Canvas™
One page that fixes who you are, who you serve, what you solve and what you refuse to be known for.
Canvas20 min
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Audience Profile Worksheet™
Define exactly who you are speaking to, what they want and why they would trust you over anyone else.
Worksheet20 min
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What Do I Want To Be Known For?™
Narrow everything you could talk about down to the two to four categories you will strategically own.
Worksheet25 min
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Expertise & Experience Inventory™
Take stock of everything you already know, have done and can substantiate — the raw material of credibility.
Worksheet20 min
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Personal Story Builder™
Build a story bank you can pull from for content, interviews and stages — structured so every story lands a lesson.
Worksheet30 min
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Brand Message Worksheet™
Lock the beliefs, the core message and the one sentence you repeat until people repeat it for you.
Worksheet20 min
02Messaging & Bios
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Bio Builder Templates™
Three bios — 50, 100 and 250 words — built from formulas so your credibility reads the same everywhere.
Templates20 min
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Social Media Bio Builder™
Platform-specific bios for Instagram, TikTok, LinkedIn and YouTube, with character counters that keep you inside the limits.
Templates15 min
03Content Engine
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50 Content Hook Formulas™
Fifty opening lines organised by intent — education, authority, curiosity, contrarian, story, mistake, result, aspiration, problem and direct.
Swipe file10 min
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100 Personal Brand Content Ideas™
One hundred specific prompts across education, authority, story, opinion, behind-the-scenes, proof, community and promotion.
Swipe file15 min
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Content Pillar Worksheet™
Build three to five pillars with subtopics and content types, then assemble your personal content architecture.
Worksheet20 min
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30-Day Content Calendar™
Plan a full month: platform, pillar, type, topic, hook, format, call to action and production status for all 30 days.
Calendar30 min
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Weekly Content Planner™
A one-week operating sheet: topic, pillar, format, hook, CTA, production status, posting time and repurposing plan for each day.
Calendar15 min
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Storytelling Framework™
Take one story and cut it four ways: 30 seconds, 60 seconds, three minutes and a written post.
Templates20 min
04Authority & Opportunities
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Authority Builder Checklist™
Audit the assets that make you credible — credibility, content authority, external authority and proof — and score it out of 100.
Checklist15 min
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Podcast Guest Pitch Template™
Subject lines, short and professional outreach, warm introductions and two follow-ups — built on a pitch formula that respects the host's audience.
Templates15 min
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Speaking Pitch Template™
Pitch a stage three ways — email, direct message and formal event submission — with the takeaways organisers actually screen for.
Templates15 min
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Media Bio Template™
A fillable media profile plus 100-word and 250-word bios journalists and producers can use without rewriting.
Templates10 min
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Speaker Bio Template™
Conference-ready bios at 50, 100 and 250 words, built from your expertise, credibility, signature topics and current mission.
Templates10 min
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Speaker One-Sheet™
Fill it in and print a professional one-page speaker sheet organisers can forward without editing.
One-sheet25 min
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Collaboration Outreach Templates™
Ten collaboration scenarios, each with a warm version, a cold version and a follow-up you can send without apologising for it.
Templates15 min
05Platform Optimization
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LinkedIn Profile Checklist™
Twelve sections that decide whether a LinkedIn visitor believes you inside eight seconds. Scored out of 100.
Checklist15 min
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Instagram Profile Checklist™
Fourteen checks covering positioning, credibility, highlights and visual consistency. Scored out of 100.
Checklist15 min
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TikTok Profile Checklist™
Twelve checks on niche clarity, hooks, on-camera delivery and posting consistency. Scored out of 100.
Checklist12 min
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YouTube Profile Checklist™
Fifteen checks across channel positioning, packaging, search and your long-form versus Shorts strategy. Scored out of 100.
Checklist18 min
06Tracking & Growth
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Personal Brand KPI Tracker™
Track twenty brand metrics week by week — manually entered, honestly recorded, exportable to CSV.
Tracker15 min
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90-Day Brand Growth Plan™
Three phases, three monthly goal sets and thirteen weekly action plans — foundation, authority, then ownership.
Plan40 min
Personal Brand Blueprint™
Every answer you save in the vault assembles into one document you can print or keep as a PDF.
Open the Blueprint