LinkedIn Profile Checklist™

Presentation

• Professional photo — current, clear, appropriate for the work
• Banner that states positioning, not a stock landscape
• Headline states who you help and the result

Substance

• About section written in your voice with a clear structure
• Featured section showing your best proof
• Experience written as outcomes, not job descriptions
• Achievements quantified where possible
• Keywords your audience actually searches

Trust and action

• Recommendations from people whose opinion carries weight
• Creator mode / content strategy active and consistent
• Clear call to action in the About section
• Contact information complete and correct