Instagram Profile Checklist™

Identity

• Photo — recognisable at thumbnail size
• Name field includes searchable keywords
• Username is consistent with other platforms
• Bio communicates who you help in one read
• Positioning is specific, not a list of adjectives

Credibility and action

• Credibility line present
• Clear call to action
• Link works and points somewhere useful
• Contact buttons configured

Grid and content

• Three pinned posts do the introduction work
• Highlights organised by topic, not by month
• Visual consistency — colour, type, framing
• Content pillars visible in the last nine posts
• Recent posts published within your stated cadence