Tracking & Growth · Resource 27
Personal Brand KPI Tracker™
Track twenty brand metrics week by week — manually entered, honestly recorded, exportable to CSV.
Tracker · 15 min · Not started
Tracking period
Every number here is entered by you. Nothing on this page connects to a platform account, so nothing here can flatter you by accident.
Metrics
Enter a baseline, then update each period. The trend column tells you what to keep doing.
KPI tracker
| Rename (optional) | Baseline | Previous | Current | Target | Notes | |
|---|---|---|---|---|---|---|
| Followers | ||||||
| Reach | ||||||
| Impressions | ||||||
| Profile visits | ||||||
| Website visits | ||||||
| Email subscribers | ||||||
| Content published | ||||||
| Video views | ||||||
| Watch time | ||||||
| Saves | ||||||
| Shares | ||||||
| Comments | ||||||
| DMs | ||||||
| Inbound leads | ||||||
| Calls booked | ||||||
| Sales | ||||||
| Podcast invitations | ||||||
| Speaking invitations | ||||||
| Media opportunities | ||||||
| Partnership inquiries | ||||||
| Custom metric 1 | ||||||
| Custom metric 2 | ||||||
| Custom metric 3 | ||||||
| Custom metric 4 |
Followers
Reach
Impressions
Profile visits
Website visits
Email subscribers
Content published
Video views
Watch time
Saves
Shares
Comments
DMs
Inbound leads
Calls booked
Sales
Podcast invitations
Speaking invitations
Media opportunities
Partnership inquiries
Custom metric 1
Custom metric 2
Custom metric 3
Custom metric 4
Period review
“Measure the work. Keep what earns.”
AI Coach
Get feedback on this worksheet
The Brand Championship Coach reads everything you have written on this page and grades it against the Academy standard — clarity, evidence, consistency — then hands back a sharpened rewrite.
Ask the coach
Follow up on your grade. The coach answers from your exact answers on this page — ask why something is a bottleneck, which line is weakest, or what to do next.