YouTube Profile Checklist™

Channel

• Channel image is clear and consistent
• Banner states the channel promise
• Channel positioning is specific
• About section explains who it is for and what they get
• Links configured

Packaging

• Channel trailer for new visitors
• Featured video chosen deliberately
• Playlists organised by topic
• Thumbnails legible on a phone
• Titles state the payoff

Strategy

• Search keywords used in titles and descriptions
• Content consistency in topic and cadence
• Call to action in every video
• Long-form strategy defined
• Shorts strategy defined and feeding long-form