Tracking & Growth · Resource 28
90-Day Brand Growth Plan™
Three phases, three monthly goal sets and thirteen weekly action plans — foundation, authority, then ownership.
Plan · 40 min · Not started
The three phases
DAYS 1–30 — Foundation and visibility. DAYS 31–60 — Authority and expansion. DAYS 61–90 — Ownership and opportunity.
Set the objective
Monthly goals
13 weekly action plans
One row per week. Fill the primary goal to count a week as planned.
Weekly action plans
| Primary goal | Content goal | Authority action | Relationship / networking action | Offer / business action | KPI target | Result | Lesson | |
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| Week 13 |
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Week 7
Week 8
Week 9
Week 10
Week 11
Week 12
Week 13
End of 90 days
“Build a reputation worth protecting.”
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