Audit the assets that make you credible — credibility, content authority, external authority and proof — and score it out of 100.
Checklist · 15 min · Not started
The authority audit
Only tick what genuinely exists today. Gaps are the plan.
Credibility
Content authority
External authority
Proof
Authority score
0/100
0 of 24 complete
“Do not try to look credible. Become credible.”
Bobby Lashley Academy
Close the gaps
The three authority assets I will build in the next 90 days
AI Coach
Get feedback on this worksheet
The Brand Championship Coach reads everything you have written on this page and grades it against the Academy standard — clarity, evidence, consistency — then hands back a sharpened rewrite.
Ask the coach
Follow up on your grade. The coach answers from your exact answers on this page — ask why something is a bottleneck, which line is weakest, or what to do next.
