Content Engine · Resource 15
Storytelling Framework™
Take one story and cut it four ways: 30 seconds, 60 seconds, three minutes and a written post.
Templates · 20 min · Not started
The five beats
SITUATION — what happened. CONFLICT — what made it difficult. DECISION — what you did. LESSON — what you learned. APPLICATION — how it helps the person listening.
The four cuts
30-second story
One line per beat. Lead with the conflict.
60-second story
3-minute story
Written post version
“A story without a lesson is entertainment. A story with one is authority.”
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